Believing 3 Common On-Line Myths Can Cost You When Buying Jewelry


IMG_3225In an age where everything can be purchased with the click of a button, it is easy to get ripped off by unethical On-Line merchants. You really can’t tell the quality of the gemstones or workmanship of the jewelry from On-Line descriptions and images.

If you buy fine jewelry without ever seeing or touching the item, how do you verify you received what you expected and that the on-line description matches the item?

Here is a quick rundown of some common myths, truths and Jewelry Judge recommendations:


1 – MYTH: It Comes with an Appraisal, so I know I am getting a GREAT Deal!

TRUTH: The merchant has a vested interest in selling, which may create a conflict of interest when they provide an In-House Appraisal, is it really an impartial valuation?

RECOMMENDATION: Always have your purchases authenticated by a qualified independent gemologist/appraiser to make sure you got what you paid for and to verify the diamond matches the grading report, the Jewelry Judge can verify the quality and value represented by the on-line merchant.


2 – MYTH: They have a 30-Day Money Back Guarantee, that’s all that matters.

TRUTH: Verify the terms of the 30-day money back guarantee, as the merchant may place limitations on returns, charge a restocking fee or ONLY provide you with an exchange or store credit, not a full refund.

RECOMMENDATION: Never buy from a site that does not have a no-questions-asked return policy. Imagine buying a ring from a site that has no return policy and then finding out that it can’t be sized due to the design. Or buying an antique ring stated to have rose cut diamonds and a natural emerald only to find out it’s a modern reproduction using a diamond look-a-like and the green stone is aventurine quartz not emerald. The Jewelry Judge can identify and verify the quality represented by the on-line merchant.

If there are any problems, it is important you deal with it immediately to qualify for consumer protection against fraudulent transactions.


3 – MYTH: It is a Certified Diamond.

TRUTH: There is no such thing as a certified diamond — it may come with a diamond grading report, which should provide an unbiased assessment of a diamond’s 4Cs, and detailing if a gemstone is synthetic – in other words, man-made or laboratory grown – or has undergone any treatments, all of which dramatically affect the value.

RECOMMENDATION: Be sure an accredited gemological institute, such as GIA or AGS, has graded the diamond. This way, you can compare one diamond’s details to that of another, at the same store or different one. The Jewelry Judge can verify the report matches the diamond you received from the on-line merchant.

GIA Report


Some on-line sellers, as well as, brick & mortar stores may allow your purchase to be shipped directly to the Jewelry Judge Gem Lab prior to your payment so an independent appraisal can be performed before you commit to buying it.

Jewelry Judge Ben Gordon Double CheckTrust but Verify, with a Jewelry Judge Double Check!

A Jewelry Judge Double Check verifies all the details of your jewelry purchase to ensure you received what you paid for. Ben Gordon is not affiliated with any retail  establishment or jewelry manufacturer, and Does Not Buy or Sell jewelry.

We represent you, the client, exclusively.

Book Appointment  or Call 713 961 1432. We do our best to accommodate your busy schedule.   Visit our website:  The Jewelry Judge Ben Gordon

Still have a question? Get in touch with us by email and one of our experts would be happy to assist you!

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