Why The Eternal Slogan has Lasted so Long…


Ever wondered who came up with the brilliant (no pun, of course) slogan, “A Diamond is Forever?” Would you believe, it’s only been around since 1948? De Beers was experiencing a post Depression era slump in sales. Since then, the slogan is identified with emotion and longevity, love and immortality – representing a major change in advertising concepts that promote the feelings about a product, not the product itself. If you enjoy the psychology of sales and, of course, the glitter of diamonds, read the full article appearing in The Washington Post …. .

http://www.washingtonpost.com/opinions/why-a-diamond-is-forever-has-lasted-so-long/2014/02/07/f6adf3f4-8eae-11e3-84e1-27626c5ef5fb_story.html

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